Ruslan Kogan is a man on a mission, this time to impress customers with a site redesign. Has it impressed you?
The serial Australian e-commerce entrepreneur Ruslan Kogan is attempting to impress customers with his site redesign. The latest version of the site appears to be a much more functional ride for those interested in making a Kogan purchase. However, it seems to include a lot of self promotion, rather than sales promotion.
The site offers a newly incorporated live chat option that is said to be available to be used during Australian work hours, however, upon trying to use this feature – I was met with the statement that read: ‘We’re away at the moment, but if you leave a message we’ll get back to you in no time!’ I am assuming this feature is still a work in process.
Another feature is the live feed in the form of pop up boxes. These pop ups announce every time someone has made a purchase from the Kogan site, and shows where they are from and what they purchased. It is like a little pat on the back and positive reinforcement for Kogan every time one appears.
Do you think the Kogan redesign has made for a better site in terms of functionality? Or do you think there is no improvement? Leave your comments below.