Levi Strauss & Co. has joined the new wave of retailers creating digital interfaces based upon the fusion of messaging and machine learning. Its new AI powered chatbot, Virtual Stylist, brings the brand to life online.
Levi’s has launched a new online feature on levi.com, available through Facebook Messenger – a ‘Virtual Stylist,’ which takes all the wisdom of its in-store style experts and puts it at consumers’ fingertips 24/7. It converses with shoppers to offer them jeans recommendations based on their style preferences and fit.
This innovative approach is part of Levi Strauss & Co.’s larger push to invest in its e-commerce business and new technologies that will improve the consumer shopping experience and, ultimately, drive online sales.
“We are on the leading edge of a challenge that all retail companies face today – how to create a seamless and personalised shopping experience for consumers and new technologies like our Virtual Stylist are integral to that evolution at Levi Strauss & Co.,” says Marc Rosen, executive vice president and president of global e-commerce at Levi Strauss & Co.
“No matter where the consumer chooses to shop, we want to give them a personalised experience that leverages our expertise in fit and style to address the biggest challenge of finding the pair of perfect-fitting jeans.”
Levi’s Virtual Stylist, with the chatbot powered by mode.ai and personalised fit data from True Fit— is a noteworthy milestone in that journey and an example of the company’s commitment to employing new technologies in ways that help bring its iconic brands to life online.
“As the global leader in jeanswear, we’re applying our unmatched fit and style expertise to the online shopping experience,” the company says. Virtual Stylist is built by combining that expertise with artificial intelligence. Users are able to receive fashion advice – available throughout the site – in a conversational tone via their mobile device or laptop, creating a more personalised, easy online shopping experience.
“Our chatbot goes beyond algorithms to incorporate the real-life training that Levi’s in-store stylists receive.” Drawing on decades of experience the retailer has had in helping its consumers find the right jean fit, the Virtual Stylist poses questions like, “How would you like your jeans to fit through your hips and thighs?” to explore shoppers’ preferences on leg shape, rise and stretch. It then integrates TrueFit sizing information to deliver tailored recommendations.
Not in front of that laptop? Online shoppers can chat with the Virtual Stylist using Facebook Messenger when they’re shopping on the go. Need another opinion? Consumers will be able to crowd-source their shopping decisions using a “Share” function that lets them send product options to their friends who can vote for their favorites and comment on the products.
Perhaps you’re unclear on how to best style those new 501 skinny jeans? The “See It Styled” function uses image recognition technology to bring up a gallery of user-generated photos, allowing shoppers to see how other consumers are wearing their Levi’s jeans.