Lockers Aim to Solve Pain for Online Shoppers
- 29th May
- Campbell Phillips 589
Australia Post aims to solve the pain of the regular postal delivery schedule by offering customers a ‘click and collect’ locker service – a move driven by increasing online shopping.
Australia Post has announced its intentions to roll out a number of ‘click and collect’ parcel locker sites across the country. The lockers are aimed at online shoppers who are regularly frustrated when they are not at home to receive deliveries.
The effort runs parallel to Amazon‘s recent partnership with convenience store chain 7-Eleven to provide parcel lockers to US consumers. These lockers are accessible via a digital password 24-hours a day.
Currently, Australia Post has four parcel locker sites in Sydney, Melbourne and Brisbane, but by mid-2012, it plans to open a total of ten sites across the three cities.
For many consumers shopping online, the real benefit is the convenience of not having to shop during business hours. Yet for those with such restrictive schedules, the regular postal delivery timeframes are far from ideal.
Australia Post believes that by offering the added service option of being able to have your parcels delivered to a locker, this consumer pain point is solved. Every time a parcel is ready for collection from one of the lockers, the customer receives a six-digit code via SMS and email.
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