ModCloth Breaks the Rules at Online Retailer Roadshow

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Want real innovation in fashion retailing? ModCloth is a gem, breaking plenty of rules and defying convention to build a super-popular online retail business. Kerry Cooper, CMO/COO of ModCloth, is presenting at the Online Retailer Roadshow in March.

One of the hottest stories in online retail is ModCloth, the indie apparel retailer run by husband and wife ‘mods’ Susan and Eric Koger. Original, innovative thinking has seen ModCloth rise through the ranks of retailers through excellence in marketing, merchandising and social commerce. Defying convention, ModCloth breaks plenty of the ‘rules’ of e-commerce – and wins! Knowing the customer is everything, and there is nothing one-size-fits-all about ModCloth’s truly customer-centric approach to retail.

ModCloth's Kerry Cooper centre stage at the National Retail Federation Big Show in New York this week.

Exclusive to the Online Retailer Roadshow, ModCloth CMO/COO Kerry Cooper divulges the ‘secret sauce’ that continues to drive ModCloth’s growth as a much-loved pureplay retail brand with global reach.

Kerry’s extensive background in building successful e-commerce brands means this session will be loaded with tactical and strategic takeaways applicable to ALL online retail businesses. Don’t miss this unique opportunity to hear from one of the USA’s most respected e-commerce executives.

One Day, Loads of Take-Aways

Leapfrogging is the theme and the promise of the Online Retailer Roadshow 2012. The e-commerce arena is becoming an increasingly competitive battlefield. The market in Australia has exploded – more retailers went online and/or replatformed in 2011 than ever before.

Competitive advantage isn’t a good shopping cart or great pricing anymore – genius innovation in merchandising, marketing, fulfilment, and technology investment is the key to FAST success.

The Roadshow compacts the hottest best practice strategies and tactics in use by top retailers into a single day of awesome value. With an agenda jam-packed with knowledge, networking and interactive learning opportunities, the Online Retailer Roadshow will transform the way you think about your online and multichannel retail business.

Online Retailer Roadshow dates are:

Monday, March 5 – Brisbane

Wednesday, March 7 – Melbourne

Friday, March 9 – Sydney

The Roadshow was a big hit on the business event calendar in 2011 – register at www.onlineretailerroadshow.com.au to secure your spot in 2012.

Article by Grant Arnott

Grant Arnott is the editor and publisher of Power Retail. Other hats include Content Manager for the Online Retailer Conference, Program Director for the Online Retail Industry Awards, Global Head of The Media Pad Pty Ltd, and adoptive father of a fast-growing Golden Retriever. Grant has a specialist business publishing background spanning more than a decade, and contributes regularly to a multitude of print and digital business media.

3 Comments

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  • Steven P
  • 18th January

  We really enjoyed the roadshow (in brisbane) last year, and are looking forward to it again this year.

  Reply
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  • Richard
  • 21st January

  Web address should have http in it so we can just click on it

  Reply
  • • 
    • Grant Arnott
    • 21st January

    So right Richard, a booboo there – has now been fixed and we’ll see you at the Roadshow.

    Reply