Myer Empowers the Digital Wallet

Launching the card in October 2017, Myer is the first Australian retailer to provide Android Pay and Apple Pay on a Visa card in Australia.

The card, issued by Macquarie Bank and powered by Visa payment technology, allows Myer customers to access their card from their smart phone’s digital wallet and when combined with the Myer Credit Card App, access a range of security features and clever budgeting tools, designed to make it easy for customers to confidently track and manage their spend.

The card’s intuitive online application process allows approved customers who meet specific criteria to upload their digital card securely to their mobile device. Once the digital card is uploaded, the customer can access some of the card’s key benefits immediately where Android Pay and Apple Pay facilities are available.

The Myer Credit Card is also the only way for customers to earn points on Myer’s loyalty program, Myer One on eligible credit card purchases, which will now have uncapped earning ability.

“We are excited to be bringing Android Pay and Apple Pay to the new Myer Credit Card. The card will provide our customers with an easier way to pay and reward them for their loyalty,” says Myer CEO and managing director, Richard Umbers.

“We are delighted with our partnership with Macquarie and Visa which will further accelerate the growth of Myer’s digital capability.”

Visa’s Group country manager for Australia, New Zealand and the South Pacific, Stephen Karpin commented on the future of retail in Australia, saying: “It’s an exciting time for retail in Australia, with digital technology driving new and imaginative commerce experiences, and how people pay is at the heart of these experiences. It’s for this reason we’re delighted to be working with Myer and Macquarie Bank to bring the future of commerce to Australians today.”

Head of Macquarie’s Banking and financial services group, Greg Ward says this is a step to supporting digital banking solution in Australia.  “For many years we have offered credit card products directly and through white label arrangements, and this is the latest step in supporting innovative digital banking solutions for Australians. We look forward to working with Myer to provide customers with a leading digital credit card experience that empowers them in managing their finances.”

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