News Digital leverages Getprice for Cross Promotion

• Tweet

In a win-win for retailers and consumers alike – the relaunched news.com.au Technology website incorporates price comparison features powered by recent News Digital Media acquisition Getprice.

Relaunched today, the news.com.au Technology site, which features news about the internet, social media, gadgets and sci-tech, has integrated Getprice features into its new interface.

The relaunched news.com.au Technology website integrates Getprice technology to broad offering to visitors.

News Digital Media, which recently acquired Getprice, has wasted no time in leveraging the comparison shopping site for cross promotion and to broaden reach for both arms of its business by incorporating:

• The Getprice ‘Deal of the Week’ which profiles popular technology items with the biggest price differences on Getprice; and
• A ‘Technology Product Finder’, powered by Getprice which allows consumers to search, compare and buy thousands of technology products on the site itself.

This move provides further value to those retailers listing on the price comparison site, perhaps demonstrated by Getprice recently hitting a milestone of  1000 retailer listings, after signing agreements with well known retailers Bing Lee, Big W, Dick Smith and Rebel Sport.

Chief Executive Officer of Getprice, Chris Hitchen said, “The integration of Getprice on the news.com.au Technology site increases the exposure we are providing for our consumer technology retailers.  Contextually, it means that users already engaged with the site by reading the stories can search for relevant products for purchase in fewer clicks. It’s a win-win for technology retailers and enthusiasts alike.”

Article by Nirosha Methananda

Nirosha is a content creator for The Media Pad, publisher of Power Retail. Coming from a marketing and communications background (in the legal, retail and online industries), Nirosha is excited to be able to put her knowledge and experience to work for Power Retail. Recently engaged, Nirosha is immersing herself in the joys of wedding planning! She is also an avid reader (of mostly fiction), always keen to get onto the golf course, likes to paint, tries to sing and is able to recall useless celebrity facts at the drop of a hat!