Opportunity for Australian Online Retailers in NZ
- 13th April
- Campbell Phillips 565
ChannelAdvisor have announced a deal that will provide Australian retailers an avenue to easily sell products via New Zealand’s premier online auction house Trade Me.
International e-commerce platform provider ChannelAdvisor have today announced a new deal with the online marketplace Trade Me. The deal represents the beginning of tighter integrations between ChannelAdvisor’s offerings and the Trade Me platform, allowing online retailers an easier route into the Kiwi market.
Mark Gray, Managing Director of ChannelAdvisor Asia Pacific, said in a press release that the integration will reduce the cost and time requirement needed for online retailers to manage products across multiple virtual marketplaces.
“One of the key challenges for online retailers is tapping into the broad range of e-commerce channels available,” Gray said. “When consumers want to buy a product online, most don’t go to a single site – they compare different retailers to find the best price. From a consumer’s point of view this is fantastic, but for online retailers the need to maintain a broad presence can be a logistical and financial challenge.”
Trade Me welcomes 660,000 New Zealanders to its website on a daily basis, so an easy ‘foot in the door’ for Australian retailers could mean a quick win when it comes to expanding a brand’s reach.
Jon MacDonald, CEO of Trade Me, believes the deal with ChannelAdvisor is not only good news for Australian online retailers, but also for Trade Me members.
“We know Kiwis love to buy online, including from overseas retailers, and working with ChannelAdvisor we’ll aim to provide New Zealanders with local access to an increased range of products from global brands on Trade Me,” said MacDonald. “It’s a great way for retailers to get in front of New Zealanders without setting up a bricks and mortar store.”
ChannelAdvisor already offers integration platforms for a number of international marketplaces, including eBay and Amazon, and aims to offer the same level of real-time updates, analysis and control with its new Trade Me offering.
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