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Online Retailer: the Essential Event for Savvy Online Traders

Listen to and learn from the leaders in online retailing.

Retail is moving at hyper-speed. But what are the strategies you actually need to succeed?
Do your business a favour and attend Online Retailer later this month, where you’ll learn from the leading industry experts.

Online Retailer Conference and e-Commerce Expo brings together innovative content, inspiring speakers, strategic networking opportunities and top-tier solution providers. The four-day event plays host to an array of summits and workshops to better equip you, your team and your company for the long-term. Logistics and fulfilment, mobile and social commerce and content and merchandising techniques are among a multitude of hot topics to get your business success rates higher.

Get ahead of the logistic and fulfilment game, and prevail by attending the first Store-To-Door Fulfilment Summit at Online Retailer on Monday, July 16. Labelled ‘the Last Mile’, the summit will tackle completing the customer experience, and better equip you to make fulfilment profitable.

There is not a retailer in Australia who doesn’t have room to improve their logistics practices and, by association, improve the bottom line. Paramount to completing the customer experience, logistics and fulfilment are too often wrongly treated as a necessary evil rather than a marketing and profit optimisation tool for retailers. But the reality is, poor delivery = poor customer experience = lost customers. And on the flipside, expensive delivery = reduced margins = business stress.

International keynote speaker Nikki Baird, of Retail Systems Research, sheds light on this often overlooked aspect of the customer experience. There’s also a host of local experts tackling the critical issues and challenges facing online retailers in Australia, including:

- Cross-channel integration

- Free shipping promotions

- Using fulfilment as a marketing tool

- Optimising order management and supply chain

- Internationalisation

- Delivery network improvement

Unlock the profits from the highly anticipated mobile and social spheres at the Online Retailer Mobile & Social Commerce Summit on Monday, July 16. Retailers who have enjoyed incredible success in pioneering strategies overseas and more locally will take you through their journeys, and expert practitioners will be on-hand to demonstrate the necessary tactics to accelerate you ahead of the competition.

The emerging and fast-growing potential of mobile and social commerce in Australia represents hundreds of millions of dollars. This summit aims to prep you with the knowledge required to secure your share of this cash pool, generously shared by those who have floated there. Live reviews of mobile and social campaigns will give insight into what’s hot and what’s not in these channels.

The Online Retailer workshops have been popular since the 2009 inception, and the range of workshops in 2012 is already attracting huge attention from delegates. An intimate classroom setting and a more intensive focus promises you’ll take much home from your lesson, with in-depth, detailed advice on all aspects of e-commerce.

The Advanced E-Retail Essentials Workshop builds on the Essentials Workshops of previous years, with eCorner’s John Debrincat and his panel of experts delivering the complete journey. This fast-track workshop is ideal for retailers and etailers seeking greater profitability, faster growth and better overall performance from their e-commerce business, and takes place on Monday, July 16.

Back by demand is the popular Site Optimisation Masterclass with Martin Newman, CEO of Practicology, who promises some groundbreaking insights. You’re certain to leave with notebooks (or tablets) filled with practical, actionable insights to boost online performance. Though based in the UK, Martin has spent a great deal of time in Australia in recent years working with local retailers and understands the local market. The content is tailored and features more live site reviews, a Martin Newman specialty. The event is on Thursday, July 19.

Plus, new for 2012, is Power Retail and White Labelled’s Content & Merchandising Workshop, on Thursday, July 19. Creative content is at the forefront of site optimisation, and this workshop lets you gain wisdom on the best strategies and tactics to improve customer engagement, drive traffic, increase sales and boost average order values with a clever blend of content and merchandising.

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