News / Online Retailer

Why We Shouldn’t Take All Our Cues from the US

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Sucharita Mulpuru, one of the most respected e-commerce analysts in the world, is confirmed to present the real deal behind some of the US e-commerce business model darlings, at the Online Retailer Conference.

Should Australian businesses really be guided by what’s happening in the US to jump onto early trends? The answer to that question can have huge ramifications for businesses that throw their eggs into the basket of the hot new emerging models. When particular trends explode, it’s easy to get caught up in the hype and, with low barriers to entry on the digital channel, launch into whatever the ecommerce flavour of the month is.

Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research, will be addressing this in a keynote presentation at the Online Retailer Conference called All That Glitters… Why Aussie Etailers Shouldn’t Take All Their Cues from the US. From one of the world’s foremost authorities on e-commerce, this presentation will dig behind the hype and reveal the realities, the positives and the pitfalls of the ‘hot properties’ in retail marketing and e-commerce.

Sucharita joins a stellar local and international line-up of speakers for some fantastic learning and networking opportunities. There are many new highlights for Online Retailer 2012, including a brain-jarring presentation on Neuroscience by international speaker Amy Africa, presentations from Threadless, ShopNBC, My-Wardrobe, Guitar Center, OneStopPlus, and many more local and international talents.

There are multiple dedicated one day events this year, with workshops and mini-conferences covering Mobile, Social, Logistics & Fulfilment, Content & Merchandising, Site Optimisation and the Advanced E-Commerce Essentials.

Plus, the most exciting presentation for those looking to take away tactics to apply immediately, is the Ultimate E-Commerce Tactical Smackdown, scheduled for the close of each day of the conference.

Famed moderator Allan Dick, exclusive to Online Retailer, will hand-pick only the best of the best to deliver super e-commerce tactics to conference delegates. Forget the long term strategies or grand visions, this is about MAKING MORE MONEY TOMORROW! If you want the jump on your competitors, you need to be in this session.

To find out more about the Conference in July 2012, visit – see you there!

Samantha Youl

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Sam is a content creator for The Media Pad. She was never sure what type of media job she wanted to settle for after studying media and communications at University, but being a bit of a shopaholic and a mobile phone junkie, The Media Pad seemed to be the perfect fit. When she isn’t watching the online retail space she spends far too much time playing netball and investigating her next trip abroad. Follow Sam on Twitter or connect with her through LinkedIn

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