News / Online Retailer
International Speakers Headline Online Retailer Roadshow in March
- 1st February
- Power Retail 31
Following a highly successful initiation in 2011, the Online Retailer Roadshow in 2012 boasts triple the number of international speakers for an unmissable day of e-commerce learning in Brisbane, Melbourne and Sydney this March.
Ruby Anik, immediate former SVP of Brand Marketing for JCPenney, will be presenting a story of retail transformation with far-reaching implications and insights for all retailers.
Driven by the vision of the legendary Ron Johnson, JCPenney CEO and architect of Apple’s retail store dominance, JCPenney’s ‘Fresh Air’ plan is one of the bravest and thought-provoking strategies emerging in the era of modern retail. At the Online Retailer Roadshow, Ruby Anik will dissect this revolutionary retail strategy piece by piece in the following presentation:
Revolutionising Retail: A holistic reinvention and reimagining of a Category and Brand: Relevant and Vibrant for another 100 years.
JCPenney has put every aspect of itself, from product to promotion to pricing to place, under the microscope as part of a transformational category and brand overhaul. The company wants to treat its customers fair and square, it does not want people to jump through hoops to get a good price but wants to match its calendar to the rhythm of its customer’s life.
JCPenney understands that being Customer Centric is at the heart of retail success – understanding the customer, listening to their needs and wants and meeting these better than anybody else. A customer who believes that a Brand understands them, their families, their needs and concerns will be back again and again.
Ruby joins Kerry Cooper, Chief Marketing Officer of ModCloth, and Martin Newman, CEO of Practicology as international guests speaking at the Online Retailer Roadshow. The event features a fantastic line-up of local speakers along with international insights, with all of the content geared around leapfrogging the competition. The topics traverse the full gamut of essential e-commerce strategy and tactics, including social commerce, capital and investment priorities, technology, marketing optimisation, fulfilment and more.
Registrations are open and numbers are limited (early bird tickets are still available at just $350, so be sure to join your peers at these invaluable events in your home city).
Dates for the Roadshow are:
Brisbane, Monday March 5, 2012
Melbourne, Wednesday March 7, 2012
Sydney, Friday March 9, 2012
To see the full agenda, click here.
