News
Online Shopping – Proof of Popularity
- 13th February
- Samantha Youl 82
A new consumer survey of product innovation shows what the popular products to buy online over the past 12 months have been. What do you think will top the list?
Have you bought airline tickets online in the past 12 months? If you answered ‘yes’ then you are one of the 38% of Australians who have.
This figure is now known thanks to a recently released Product of the Year Survey on Product Innovation 2012. The survey released some astounding figures on what Australian online shoppers are really buying. There were 7000 Australians polled and 83% of household shoppers have purchased goods and services online in the last year.
What are people looking for when buying online?
Product of the Year Director, Sarah Connelly explains that online shopping may be hard for some people to grasp. “Online shopping is a big business but when it comes to new products Australian consumers are nervous about buying something they haven’t used before, especially grocery items,” she says. “However when that new product has been endorsed by thousands of other consumers, consumer confidence increases strongly with 43% saying they would part with their hard-earned cash via a website.”
- 63% of those surveyed believe that ‘Australian made’ is an important characteristic
- 52% think environmental packaging is important
- 46% appreciate items with a low environmental impact
What are they spending on?
Unsurprisingly, entertainment was the big winner! The most popular products that were purchased were CD’s, DVD’s and books which 45% of Australian consumers said they have purchased online.
-28% of consumers have made a cosmetics or nutrition supply purchases
- 24% have bought groceries online
- 23% have purchased financial services online
As online shopping grows and becomes less ‘taboo’, these figures are sure to rise.
