Oracle to buy ATG

Oracle plans to spend about $1 billion to buy software company Art Technology Group, according to CNET

According to the report, the acquisition is expected to close by early 2011, pending shareholder and regulatory approval. It’s another sign of the growing recognition that e-commerce is a major growth area in coming years, with ATG’s established e-commerce platform business seen as complementary to Oracle’s CRM, ERP, retail and supply chain applications. The report states: “ATG also offers on-demand commerce optimization applications that would help provide a seamless online retail experience.”

“More than 1,000 global enterprises rely on ATG’s solutions to help increase the value of their online customer interactions,” Bob Burke, president and CEO of ATG, said in a statement. “This combination will enhance the ability to bring all their commerce activities together–creating a more consistent and relevant experience for their customers across all interaction channels, including online, in stores, via mobile devices and with call centers.”

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