OzSale’s Version of Amazon Prime

For the past six months Australian online retailer OzSale has been busy working on its own version of Amazon Prime. Its new proprietary paid subscription delivery service, Select, officially launched last week the same day that Australia Post launched its new Shipster delivery model.

Select is one of OzSale’s many recent and upcoming initiatives that will prepare it for Amazon’s arrival in Australia, which is tipped to be before the end of this year.

Select leverages OzSale’s new buy-now-pay-later payment platform, Ourpay, but unlike Amazon and other competitors in the space, it offers a more personalised offering for consumers.

Developed with the help of OzSale’s consumer user group with a focus on the customer journey, Ourpay Select allows customers to choose from a number of tiered delivery options, depending on their delivery needs, including:

  • Level 1: $18 for 4 deliveries
  • Level 2: $28 for 7 deliveries
  • Level 3: $35 for 10 deliveries

“’There is a lot happening at OzSale at the moment. We have been working on this project for the last six months and it was always our plan to launch our own proprietary delivery subscription service leveraging the Ourpay platform in time for the Christmas trading period,” Carl Jackson, CEO of OzSale (which is owned by MySale Group) told Power Retail.

“It is part of our strategy to continually innovate and shape how Australians shop; there is a natural demand because our customers shop regularly. Select was launched only last week, and already we have signed up over 1,000 consumers,” says Jackson.

Ourpay Select was developed by the Group’s in-house technology team which now includes a dedicated cohort of product, security and data professionals focused on expanding the service across the Group’s other Australian websites, including DealsDirect.com.au, OO.com.au and Buyinvite.com.au, as well as its international websites in New Zealand (NZSale) and the UK (MySale).

“The development of Select was possible due to the strength of the group’s core technology platform and our strong, well-capitalised, financial position,” says the retailer’s chief executive.

According to Jackson, while other retailers offer similar delivery products, OurPay Select offers a “complete solution across Australia” in terms of the value and service proposition. “Other delivery products in the market are limited to the metro areas and restricted in terms of size of the parcel,” he explains.

“Select is different,” says Jackson, as it offers national delivery coverage on over 350,000 products listed on its websites (except for those products with delivery restrictions). “The other unique aspect is that it is targeted at the different customer groups; for example, if you shop less than four times on Ozsale you can Select the Level 1 and get four deliveries. If you are a more active customer you could Select Level 3 and get 10 deliveries.”

“The analysis completed by our own data team on our customers has transformed our thought process and allowed us to focus our resources on finding the right delivery tier for each customer cohort –  there is no other retailer in Australia or New Zealand offering this level of delivery personalisation, it is truly unique and raising the bar,” says Jackson.

Ozsale says its new delivery offer allows it to keep shipping costs down and continue to provide its 25 million customers with value-for-money. While the company is currently still pulling together content about Select on its website, customers will still have the opportunity to use it – when they get to checkout, Select is an option.

Jackson says OzSale is working on other exciting products and services for its customers that subscribe to Select, with many new initiatives in the pipeline.

There’s a great deal happening at OzSale at the moment. Only a couple weeks ago the e-commerce company announced it has diversified into the consumer payments market, launching its OurPay buy-now-pay-later platform. Last month it also announced its first physical Australian store in Sydney, off the back of the success it has seen with its bricks and mortar stores in New Zealand, with more to potentially follow.

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