Ozsale has opened its first store on the Northern Beaches of Sydney, following the success it has seen in its physical stores in New Zealand. With this in mind, it was logical to replicate the lessons learnt in NZ, in Australia.
Ozasale has been quiet about its bricks and mortar presence in New Zealand. Since 2014 NZsale, the sister website of Ozsale, has garnered ten stores there to support the company’s strategy of offering a complete retail solution to consumers and for brands as well – allowing them to clear fragmented ranges as well as its own returns.
Following this success, the company’s CEO Carl Jackson says Ozsale is now ready to take on an offline store trial in Australia, starting with Sydney – one that will increase its offering to both its customers and partners and see it strengthen its omnichannel strategy. Opening to the public last Monday, its Sydney store will officially launch tomorrow.
“Having spent several years developing the NZsale outlet format, we are now in a position to offer a scalable retail solution for our partners. In particular, we are finding that our European brand partners find New Zealand a very attractive market for their excess inventory. Our focus is on the New Zealand business – the new store in Sydney is a pilot allowing us to cautiously test the Australian market.”
While Ozsale has never had a store in Australia, it has operated warehouse events and the launch of Ozsale’s pilot outlet store will allow it to further develop the outlet concept.
Based on the New Zealand trial, Jackson says that the optimal size of its outlets is 350- 500 square meters. Its Sydney store is based on Old Pittwater Road, Brookvale, offering ladies, men’s , children’s, footwear, accessories and homewares, much of which is sourced from Europe. The store is merchandised by category, size and price point allowing Ozsale to create a treasure hunt experience, with new products arriving daily, creating a continuous flow of new stock and sense of excitement for the customer.
The outlet will also offer a click-and-collect service and accept customer returns to support the Ozsale website.
Jackson says that New Zealand has proven to be a successful market for the NZsale brand since launching its e-commerce platform there in 2009. Today, the company has over a million members on the NZsale database, a warehouse, 12 outlet stores across New Zeland and a full team based in Auckland.
“The online business has been a tremendous success and continues to grow with the majority of the product sold online in New Zealand sourced from Australia and the UK,” says Jackson.
“We currently have ten stores in New Zealand with plans to open a number of pop-up stores over the Christmas period. Ultimately, we will continue to trial new initiatives, allowing us to test and learn before implementing across the Group’s websites.”