The industry’s ‘best of the best’ were honoured at the 2016 POPAI Marketing and Retail Awards. Retailers are embracing new opportunities in technology and rising to shopper sophistication.
Speciality retailers took out several of the Gold and Pinnacle awards, demonstrating innovation in retail marketing, outside the grocery mainstream.
Myer and eBay took out the POPAI Packing Room award for the worldwide first ever eBay–Myer Virtual Department Store by Traffik Group.
“The retail environment is changing at breakneck speed, with the integration of new technologies, and the industry is rising to the shopper sophistication challenge,” said Lee McClymont, POPAI’s General Manager.
“This year there was a marked difference in shopper experience innovation between specialty retailers and mainstream retail channels. Speciality retailers are embracing all the opportunities afforded them by advances in technology and customer experience thinking.”
Myer also took gold for its ‘Personalise your own Nutella’ Christmas promotion, and Silver for the ‘Myer Giftorium’ Christmas in-store shopping zones.
The new Rebel ‘Accelerate’ concept stores, by Idealworks Sydney, won Gold for Best Store Design, and boasted an array of Silver and Bronze for several of their ‘Accelerate’ marketing campaign concepts.
Nestle and Revlon were honoured for their excellence among the FMCG brands. Daniel Gillard, Consumer Insights Manager at The Good Guys, was honoured as winner of the competitive POPAI Retail Marketer of the Year award.
The annual retail event included 157 award entries this year, highlighting the diversification of retail and shopper marketing, including advances in e-commerce innovation.
The 2016 Marketing at Retail Awards were presented in conjunction with the 2016 Marketing and Retail Expo. The judging panel included more than 70 industry-leading retailers, brand marketers, agencies and POPAI suppliers.
POPAI is a global not-for-profit industry association, operating exclusively to advocate excellence in marketing and retail, with 20 offices covering 45 countries.