Group buying site, Scoopon, is making this weekend all about the men. Ladies will have to wait their turn, because golf, beer and cars are on the menu…
This weekend it is all about the man on group buying site Scoopon. This may have something to do with the fact that group buying is generally dominated by women, and Scoopon is trying to level the playing field.
Massages and facials are out, steak and golf are in. For this weekend only Scoopon will be running a ‘man-up’ promotion that will see the lads snapping up bargains for golf days, go-cart racing and $2 pints of beer. This promotion is to lift group buying sales amongst the men in Australia.
“Men love a bargain too,” says Jon Beros, General Manager at Scoopon. “We thought it was time to re-address the balance and introduce something new and exciting to the group buying space – a mancation! An opportunity for men to escape the clutches of their daily responsibilities, giving them time to regenerate and have a bloody good time!”
The man-up promotion is available only for this weekend (ends noon Monday May 28th) and will be used to try and widen the Scoopon audience.
“We want to be the clear market leader in lifestyle experiences and to do that we need to ensure we are leading the way with innovative and above all fun promotions that everyone can enjoy. Targeted promotions such as these allow us to build a unique campaign for this under represented segment of the market, and help us to widen our appeal to a new audience,” says Beros.
We will have to wait to Monday to see how successful this promotion is.