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ShopRunner Speeds Up the Fulfillment Race

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Shipping and online marketplace service ShopRunner is taking the pain out of fulfillment by rolling out a digital wallet and monthly subscription option.

Shipping and online marketplace service ShopRunner is rolling out its latest feature – a digital wallet designed to make online purchases even more convenient. In an interview with Internet Retailer, President of ShopRunner Mike Golden said that the e-wallet would allow customers to save payment and shipping information so they don’t have to re-enter the data every time they make a purchase. “A member shouldn’t have to go through multiple steps to complete a checkout process,” said Golden. ShopRunner plans to roll out the tool in the second half of July.

Aside from offering free two-day shipping to customers who pay the $79 annual fee, ShopRunner operates ShopRunner.com/marketplace, allowing users to click on offers from merchants such as Toys ‘R’ Us, Lord & Taylor and NFLShop.com.

ShopRunner has also hinted at plans to offer a premium service for a higher annual fee that would deliver orders within one day or the same day. “Our ultimate goal is free, same-day delivery,” Golden said.

These developments see ShopRunner move one step closer to challenging Amazon Prime – the much applauded free shipping program that is credited with accelerating customer loyalty levels for the pureplay giant.

Neha Kale

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Neha is a writer and editor for The Media Pad, publisher of Power Retail. She has a background in business, arts and film journalism and an interest in new media and digital strategy. She is looking forward to exploring how retailers are impacted by the online space for Power Retail. Neha is a magazine junkie whose other addictions include coffee, travel and live music. She likes to run but has a long-time allergy to team sports.

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