Shipping and online marketplace service ShopRunner is taking the pain out of fulfillment by rolling out a digital wallet and monthly subscription option.
Shipping and online marketplace service ShopRunner is rolling out its latest feature – a digital wallet designed to make online purchases even more convenient. In an interview with Internet Retailer, President of ShopRunner Mike Golden said that the e-wallet would allow customers to save payment and shipping information so they don’t have to re-enter the data every time they make a purchase. “A member shouldn’t have to go through multiple steps to complete a checkout process,” said Golden. ShopRunner plans to roll out the tool in the second half of July.
Aside from offering free two-day shipping to customers who pay the $79 annual fee, ShopRunner operates ShopRunner.com/marketplace, allowing users to click on offers from merchants such as Toys ‘R’ Us, Lord & Taylor and NFLShop.com.
ShopRunner has also hinted at plans to offer a premium service for a higher annual fee that would deliver orders within one day or the same day. “Our ultimate goal is free, same-day delivery,” Golden said.
These developments see ShopRunner move one step closer to challenging Amazon Prime – the much applauded free shipping program that is credited with accelerating customer loyalty levels for the pureplay giant.