SLI Systems launches new technology to help retailers meet m-commerce demand

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SLI Systems is helping retailers get mobile with a recently launched hosted solution – SLI Mobile.

Site search, navigation and merchandising solution provider, SLI Systems, recently launched SLI Mobile, a hosted solution that helps retailers and other online businesses quickly develop mobile web sites to capture growing numbers of visitors with mobile devices.

“The mobile commerce market is poised to explode in the next year, yet many online retailers are not prepared to meet the demands of customers who want to shop with their mobile devices,” said Shaun Ryan, CEO of SLI Systems. “In our recent survey of e-commerce business managers, 80% said they had not yet created a mobile version of their website, yet 83% are already seeing traffic from customers who come to their sites via mobile devices. It’s clear that retailers need to act quickly to bring their business to the mobile market if they want to take full advantage of shoppers on the go.”

Features of SLI Mobile include:

• advanced search and navigation capability.
• powerful product page creation capacity, built on the company’s unique learning engine.
• compatible with all major e-commerce mobile device platforms, which simplifies the development of mobile sites so businesses can meet the growing need for users to find product and other information and make purchases from any mobile device.
• expandable refinement options, which help mobile device users quickly narrow down search results to find the products or content they seek.
• thumbnail product images that are optimised for fast delivery on mobile devices, even for users who are not accessing data via fast mobile networks.
• integration of  product rating and review solutions, as well as social media content, to give visitors an easy way to view additional information that can guide their purchase-making decision.

For its existing customers, SLI can utilise product data already in its possession and deliver a mobile site with search and navigation functionality, as well as product pages, in just a few days.

Earlier this year, SLI’s mobile commerce survey revealed that most retailers aren’t prepared to meet the demands of the mobile market.  However, the survey also showed that online retailers do recognise the importance of coming to market with mobile options for their customers, with 60% of online retailers surveyed believing a mobile commerce strategy is very important and 70% planning to launch an m-commerce strategy within the next two years.

With tools such as SLI Mobile now coming into the marketplace, as well as the plethora of reputable solution providers that can assist e-commerce businesses in adapting to mobile, now is as good a time as any for retailers to embrace the reality of m-commerce.

Article by Elisabeth Lambert

Elisabeth is an editor and content creator for The Media Pad, publishers of Power Retail. As a writer and blogger, she is rapt that she is able to channel her passion for online retailing into Power Retail. She also loves writing about rugby, pop culture, travel and anything baby related. Having spent most of the last decade in Japan, Elisabeth still immerses herself in as much Japanese crazy as possible, and when she has time, Elisabeth likes to cook, ski and train for triathlons.