Business owners around the world looking to improve their in-store experience for customers have a new tool in storePlay, an Australian platform that offers easy, copyright-compliant music in their store.
Melbourne-based storePlay, a world-first app that allows business owners to play popular music for its customers while fulfilling copyright obligations, is about to launch onto the world stage, having secured international licensing with a number of record labels on top of current domestic arrangements.
storePlay is already in place with many Australian businesses, including Kathmandu, Kookai, and Palace Cinemas. Subscribers pay a $30 fee per location to select from a range of playlists, tailored to the business’ ambience needs to keep shoppers in stores. The model’s success in Australian and New Zealand markets has seen strong demand from overseas.
“From the runway to the entrée and from the store shelf to the coffee counter, storePlay uniquely solves the challenges facing every business that wants to play legal and licensed music in-store,” said DJ and storePlay Founder Dean Cherny.
While services intended for private listening such as Spotify or iTunes are often used by small business, doing so is a breach of copyright law without the proper commercial license to any song played. Cafes, restaurants, and other businesses have had little recourse for offering their customers in-store music legally, limited to outdated models provided by the incumbent music licensing providers.
storePlay streamlines the process of acquiring licensing for music for business owners by giving business owners access to fully legal, royalty-paid music through iPod, iPhone and iPad devices and handling all royalty fees themselves. This protects business owners from the risk of civil action, and also defends the interests of storePlay’s many record label partners, including Universal, Warner, Sony, Mushroom, EMI and a slew of other major publishers.
“We’ve proven our model is profitable and scalable,” says Cherny, “and most importantly that our platform is an effective and popular solution for large and small businesses in Australia spanning industries as diverse as retail, fashion and hospitality. Now we’re ready to scale up both domestically as well as take storePlay into new international markets.”