Individual agreements and memorandums of understanding were signed in Melbourne today between Tmall Global and the four companies: Chemist Warehouse, Swisse, Blackmores, and Sanofi Consumer Healthcare.
The Tmall collaborations are expected to build capability in marketing and product traceability, while opening new sales channels for these Australian brands to reach more of China’s growing middle class.
The move comes as Australian brands continue to perform strongly on Alibaba Group’s cross-border business-to-consumer platform, Tmall Global, with Australia ranking as the fifth highest gross merchandise volume country on Tmall Global in 2016.
In addition to these collaborations, Tmall Global has renewed its strategic cooperation agreement with Chemist Warehouse. During last year’s 11.11 Global Shopping Festival, Chemist Warehouse achieved more than $19 million in gross merchandise volume in a single day.
Australia ranked as the fifth highest gross merchandise volume country on Tmall Global in 2016, with Australian-made and manufactured health and nutrition supplements one of the strongest performing categories.
“Australia has an enviable reputation, the products that are made and manufactured in this country are perceived to be clean, safe and healthy. By working together to promote our lifestyle and national identity, Australian brands will move a step closer to reaching their export potential in China,” said Maggie Zhou, managing director of Alibaba Group Australia and New Zealand, who spoke at the signing of the ceremony. “Australia is the first country to collaborate with like-minded health companies and this model will be closely watched by all of Tmall Global’s markets.”