Visa ‘Taps In’ to Mobile Payments

Commuters in New York no longer have to fumble for change, with the introduction of a mobile payment system by Visa and DeviceFidelity – the evolution of m-commerce is here!

With the advent of mobile phones and increased demand for consumer convenience ‘on the go’ – it makes sense that the next step in the evolutionary e-commerce chain is to make the mobile phone a ‘central hub’ for transactions.

This is a concept that was explored in the Power Retail Special Report: M-Commerce – The Future is Here – where Bling Nation implemented a trial “Near Field Communication (NFC) leveraged tap-and-pay purchase through consumer mobile phones”.

Visa Inc. in partnership with DeviceFidelity, recently announced that they were backing a trial of mobile payments for New York City-area commuters.

The technology developed by DeviceFidelity, incorporates Visa payWave’s (a contactless payment system) smart chip circuitry into a microSD card. This is then inserted into the mobile device or in the case of the iPhone, it is in the form of an add-on-case. Mobile phones that are equipped with the card can then transmit payment information to contactless card readers at fare gates – allowing the consumer to swipe their phone and carry on with their journey.

With this type of technology in trial stages, it is only a matter of time until it becomes everyday reality – the question is, are retailers ready for this next step in e-payment evolution?

Nirosha Methananda

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Nirosha is a content creator for The Media Pad, publisher of Power Retail. Coming from a marketing and communications background (in the legal, retail and online industries), Nirosha is excited to be able to put her knowledge and experience to work for Power Retail. Recently engaged, Nirosha is immersing herself in the joys of wedding planning! She is also an avid reader (of mostly fiction), always keen to get onto the golf course, likes to paint, tries to sing and is able to recall useless celebrity facts at the drop of a hat!

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