Woolworths Trials Commuter Click and Collect

Woolworths has launched a click-and-collect trial service designed to make life easier for busy commuters. The supermarket giant has partnered with Transport New South Wales to trial the program at Bondi Junction station, one of New South Wales’ busiest train stations.

The new click-and-collect program will enable customers who place their orders through before 11 am to pick up their groceries from specially designed lockers at the Bondi Junction station after 4 pm. The lockers have three temperature-controlled compartments, including freezer and refrigerator, can be accessed via a code, and will be accessible from 4 pm to 8 pm Monday to Friday. Orders must be placed through the Woolworths online store or mobile app by 11 am for same-day afternoon pick-up, with a minimum spend of $30.

“We’re trying to get customers home quicker and avoid the mad afternoon dash to the shops,” said Andrew Constance, New South Wales Minister for Transport and Infrastructure.

Kate Langford, Woolworths’ general manager of digital retail, said Woolworths is exploring “new and innovative ways to serve our customers and make their shopping easier”.

“Now our customers will be able to collect their groceries at the station on their way home, which is great for commuters,” said Langford.

During the 12-month trial, Woolworths staff will manage the lockers to help shoppers and collect feedback on the trial.

Australia’s two major supermarket chains have been slow to get into online grocery, and while both Coles and Woolworths offer in-store click-and-collect services, customer uptake has been slow.

“Online grocery in Australia is really far behind the rest of the world,” Morgan Ranieri, co-founder of YourGrocer, told Power Retail, “because we have a [supermarket] duopoly that is aware that online grocery is expensive, and has cautiously edged towards it.”

The commuter pick-up service is a first in Australia, and is based on a similar program used in stations overseas. Negotiations are currently underway to establish Woolworths click-and-collect lockers in Parramatta in Sydney’s west. If the trial proves successful, similar programs will likely be rolled out across Sydney’s rail network.

 

Click and Collect 2
Andrew Constance (left) with a Woolworths staff member (middle) and Kate Langford (right).

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