Woolworths has unveiled its latest salvation in the battle for supermarket shoppers, rolling out its new Pick Up service available in stores across the country.
Woolworths‘ new Pick Up service, previously known as Click & Collect, provides a collection service for Woolworths customers. Woolies is the first and only supermarket to provide such a service nationally with over 670 stores added as collection points in the last month, and more than 4,500 personal shoppers picking and packing customer groceries in stores.
“With the addition in just one month of over 670 stores as online shopping collection points, we are now providing additional convenience for customers in all corners of the country. From remote regional towns with only one Woolworths supermarket to major metro areas where customers have multiple Pick Up location choices, customers will be able to get more time back in their day as we do their shopping for them,” says Woolworths head of online operations, Lisia Roth.
“We’re always looking for new and innovative ways to make shopping easier for our customers.”
As part of the national roll-out, a dedicated team of personal shoppers in-store will hand pick and pack each online order according to Woolworths’ customers’ preferences.
By downloading the Woolworths app, customers are able to keep track of their order. This service will notify store teams when customers are approaching the store, thereby reducing the time needed to pick up the order.
“Not only do customers want ultra-convenience and personalisation, they also want the experience to be painless and seamless. The Woolworths app will send you a notification when your order is ready, and you can alert us when you’re close by, so that we can have everything ready for your arrival,” explains Roth.
“What this means is that customers, for example, can do their grocery shopping online on their way to work and it will be ready to be picked up by the time they are on their way home.
“Similarly, a busy parent doing the after-school grocery run can instead order their favourite items online, quickly and easily, and pick them up whenever they want. This can help save close to 20 mins to half an hour off your day, giving you more time with friends and family.”
Currently, each store has a set number of Pick Up orders available for customers per day. As more and more customers start using the service Woolworths says it will will monitor the performance, available collection windows and capacity, and customer feedback to ensure Pick Up offers “the best possible experience” for every user.
Woolworths’ new Pick Up service will offer customers the following key features:
- Pick Up is free with orders over $30
- The service is available nationwide seven days a week
- Customers can select the time when their order is ready to be picked up (order by 11 am for same day collection after 4 pm or by 11 pm for next day collection after 11 am)
- Customers are free to choose Pick Up from more than 970 Woolworths locations
- Flexible Pick Up options include Drive Up, Drive Thru and remote lockers and specific parking bays where groceries are delivered to the car – all at select locations