Woolworths ups the ante by offering free delivery for online orders, possibly spurred by the launch of DealsDirect’s grocery upstart SupermarketDeals.
Woolworths is offering customers free delivery on groceries ordered online from June 14th 2011. The offer will run for a limited time and replaces the supermarket’s previous option to pay on delivery.
Woolworths has been taking strides to improve its customer service offering and meet the needs of time-poor shoppers. In May, the company introduced contactless payment facilities allowing customers to use VISA payWave cards to purchase items without the need for a PIN or signature.
Main rival Coles is also placing customer convenience at the forefront of its strategy. The grocery chain spearheaded its first Click & Collect offer at a Coles Express outlet on Melbourne’s Princes Highway in the same month. The Click & Collect kiosk enables customers to order online in the morning and stop by Coles Express to collect their items on the way home from work.
Could this move be prompted by the launch of DealsDirect’s SupermarketDeals.com.au site, which aims to offer significant savings to consumers on everyday household items? The deals site, which launched yesterday, offered all those who registered pre-launch a 15% discount on their first purchase.
These initiatives signal a growing awareness of customer expectations and escalating competition between the retail giants.