The Bendalls Group Launches Geo-location Software Tool Valuevine in Australia

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The Bendalls Group has announced the Australian launch of Valuevine, a geo-location social marketing platform with powerful potential for businesses.

The Bendalls Group has entered into an exclusive agreement to launch the Valuevine social media platform in Australia. Valuevine is a powerful distribution tool that allows businesses to plan highly targeted social marketing campaigns by providing them with location-based research and data. The platform draws on a sophisticated analytics suite and advanced mapping tools to identify customers by their location and highlight what they are talking about on social media sites. The Bendalls Group has been trialling the system with a range of corporate clients before announcing the launch today, to be followed by an Asia Pacific rollout.

“We are really excited to be working with the Valuevine team in the USA. In Australia, we are constantly approached by businesses asking us how to implement social media. Valuevine enables us to take social local. It is a highly targeted tool that is a win-win for consumer, franchisors and franchisees,” said Fi Bendall, Managing Director of the Bendalls Group.

Bendall said that Valuevine helps produce more effective campaigns by ensuring the customer only gets a message or offer when they are talking about the product across their social networks. Valuevine delivers visible ROI and creates a better chance of driving action to sale.

“We believe there are growth and innovation opportunities in Australia and in the wider Asia-Pacific market as social media has become mainstream media. The strategic key for Australia, as in the USA is local-based social media works better than trying a mass-market approach, which doesn’t drive sales,” added Valuevine CEO, Neil Crist.

“Bendalls Group has provided us with a strategic ally in the Asia Pacific market to bring best practice to social media content distribution, social research and ROI tracking,” he continued.

Article by Neha Kale

Neha is a writer and editor for The Media Pad, publisher of Power Retail. She has a background in business, arts and film journalism and an interest in new media and digital strategy. She is looking forward to exploring how retailers are impacted by the online space for Power Retail. Neha is a magazine junkie whose other addictions include coffee, travel and live music. She likes to run but has a long-time allergy to team sports.