Pain Relief

All Articles

• 

  PAIN RELIEF: Gaining Management Buy-in

  It’s one thing to champion best practice e-commerce strategy, but getting management on board is a different matter. Martin Newman shows you how.

  • 8th June
  • Martin Newman
  • Comments 0

• PAIN RELIEF: Evaluating E-Commerce Platforms

  There are so many e-commerce platforms to choose from and we’re not exactly sure which one will suit our needs. Is there a checklist of essential criteria for selecting the right platform? What should we be looking for?

  • 1st December
  • Martin Newman
  • Comments 2

• PAIN RELIEF: Increasing Conversion Without Compromising Margins

  We sell cameras and accessories online, but we can’t convert accessories like tripods etc., because our relatively high shipping charges for lower cost items make it unattractive. We also offer in-store pick-up but are not getting any traction. Do you have any thoughts on ways to increase conversion without compromising margin? Obviously it’s difficult to [...]

  • 25th November
  • Martin Newman
  • Comments 2

• PAIN RELIEF: What to place above the fold?

  I know I need to keep some critical elements of my site above the fold, but I obviously can’t have everything there. What are the absolute essentials and can you show me some examples of retailers with great layouts?

  • 4th November
  • Martin Newman
  • Comments 2

• PAIN RELIEF: Multi-multi-multi-multichannel minefield

  There seems to be this massive push to have loads of social media channels for the customer to get to us (eg. Facebook, Twitter) plus our traditional channels plus, plus, plus! I get that we need to manage multiple channels, but we’re a mid-sized retailer and I don’t want to dedicate resources to some channels that might only deliver 100 Facebook friends or 200 Twitter followers. I’m worried that by continuing to add new channels to keep up with all the social media wave we’ll dilute the brand too much and diminish our service levels. How do we grow our channel strategy to scale with our business, but still keep up with what the new breed of online shoppers wants?

  • 26th October
  • Martin Newman
  • Comments 0

• PAIN RELIEF: Capturing Customer Data

  Everything I read about best practice says I shouldn’t make my customers register before purchasing, but if that is the norm, what other ways do you suggest to build a quality database?

  • 13th October
  • Martin Newman
  • Comments 0

• PAIN RELIEF: Cross-channel pricing and promotions

  One of our biggest challenges is managing pricing across channels – online pricing vs in-store pricing vs catalogue pricing. Is price matching across all channels our only option? Any good ideas for managing cross-channel pricing?

  • 6th October
  • Martin Newman
  • Comments 2

• PAIN RELIEF: Demystifying the Testing Process

  Testing mystifies me. I know I should be testing more, but not sure how to optimise that process for the maximum benefit. How can I improve my testing effectiveness?

  • 29th September
  • Martin Newman
  • Comments 0

• PAIN RELIEF: Free shipping or not?

  How do I determine the right pricing model for shipping? Is free shipping a must?

  • 21st September
  • Martin Newman
  • Comments 7