Virtual Site Review – Sportsgirl – Part 1

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Established in 1948, Sportgirl has become an Australian fashion icon for young women nation-wide. In the second of our virtual site review series, Will Swayne, from Marketing Results examines the retailer’s website, to see how it engages online.

Continuing our virtual site review series, Will Swayne, Exponential Internet Strategist from Marketing Results, reviews Australian fashion website, Sportsgirl.

Check out Swayne’s first site review of UK online fashion and beauty retailer, ASOS.

Article by Will Swayne

Will Swayne is the Founder and Managing Director of Marketing Results (www.marketing-results.com.au), a Brisbane-based online marketing agency specialising in online lead generation and website conversion optimisation. Will regularly presents to business groups on the topic of results-accountable online marketing.

2 Comments

• • 
  • mShopper
  • 24th March

  i would be interested to hear your thoughts on the sportsgirl mobile site…

  Reply
• • 
  • Philip Leahy
  • 24th March

  Hi will,

  Great review. Thanks for sharing.

  We agree. In terms of SEO this site is definitely a great example of poor SEO.

  Cheers

  Phil

  Reply