Equipped with multiple devices, today’s connected consumers switch between a variety of screens to discover, explore and purchase products. This myriad of screen choices has splintered your customers’ path-to-purchase.
In the era of customer-centricity, consumers are also beginning to expect a coherent experience across every digital touchpoint.
To keep up with modern buyer behaviour, cross-device recognition is the key to improving your brand’s ability to tie together contextually relevant experiences throughout your shoppers’ journeys.
This Cross-Device Brief covers: why cross-device technology is needed, where we currently are with cross device and what cross-device tracking will mean for digital marketers.
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