The Luxury eCommerce Blueprint – How to Expand Your Luxury Brand
By 2019, the share of B2C eCommerce on total luxury sales worldwide will grow by over a half.
There’s a growing realisation that selling online can supplement and reinforce the luxury in-store experience, rather than denigrating it.
This guide covers increasing conversions without devaluing the luxury experience, scaling the luxury experience online and leading luxury brands’ websites – a snapshot and offers simple tips on how luxury brands can excel online.
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