[Whitepaper] Sell Direct without Selling Directly

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This white paper addresses one of the bigger challenges facing manufacturers today: the disruptive nature of the Internet, and its flow-on effect on established distribution relationships with retailers.

Download the Sell direct without Selling Directly white paper today.

Manufacturers are launching new products at an increasing rate, but many retailers are unable to adequately represent manufacturers’ growing product range. A number of manufactures are trying to sell directly to consumers, resulting in cross-channel conflict that blunts both the manufacturer and retailer’s sales potential.

Over the past years Wired has worked with manufacturers and retailers to conceive of a model that might bring out the best in both the manufacturer and the retailer, without the conflict.

Connective Retailing is the result. It is a guided selling approach that brings retailers and manufacturers closer while ensuring a good outcome for the consumer.

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