Pureplay
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Creating a One-Stop Fashion Shop with an Iconic Name
Co-founded by five fashion and online retail industry veterans and backed by a European internet agency, The Iconic seeks to lead the way in Australian online fashion sales.
- 21st May
- Campbell Phillips 158
- Comments 0
All Articles
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More Than 250 Million Chinese Will Shop Online by 2014
The latest research from Forrester indicates that by 2014, over 500 million Chinese will be connected, while over half that number will be making purchases in online retail.
- 15th May
- Campbell Phillips
- Comments 0
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Infographic: The Digital Lives of American Mums
A Nielsen study has found that American Mums are embracing online. One in three have their own blog and over half are likely to visit Pinterest.
- 15th May
- Samantha Youl
- Comments 0
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Power Up Case Profile: Balancing Service and Product with Eljo
Conceived while the pair were still at university, Elliot Ramler and Jonathon Green built their appliances and daily deals online retail store, Eljo.com.au, with a view to provide equal measures of great products and even better service.
- 14th May
- Campbell Phillips
- Comments 0
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StyleTread Crosses The Tasman
StyleTread is seeing whether the shoe fits… Australian online shoe shopping destination is expanding to New Zealand shores.
- 14th May
- Samantha Youl
- Comments 0
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Storytailing: Where Editorial Meets E-Commerce at Bellaloopa
Australian e-commerce site and online fashion magazine Bellaloopa has launched, representing a twist in the careers of an editor and a journalist.
- 9th May
- Campbell Phillips
- Comments 1
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US Pureplay Webstore Launches Internationally with Ease
Z Gallerie, an American home furnishings, art and accessories store has recently partnered with International Checkout in order to quickly and easily sell to 250 destinations globally.
- 8th May
- Campbell Phillips
- Comments 0
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Power Up Case Profile: Curated Online Retail in India with fabulloso!
Husband and wife team, Gaurav and Anupma Taneja dreamed of bringing technology and design together in a webstore – what they developed can only be described as fabulloso!
- 4th May
- Campbell Phillips
- Comments 0
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Power Up Case Profile: The Affiliate Model Revealed
Online Shopping USA is an online retailer with a difference. The brainchild of James Harris and Eisabai Nyo, this website pulls together a whole raft of products from US retailers to sell to the Australian market.
- 3rd May
- Campbell Phillips
- Comments 0
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Flash sales on the nose?
Limited time ‘flash’ sale sites have garnered plenty of high growth headlines of late, but latest figures from the US show that the shine may be wearing off the private sale market.
- 2nd May
- Grant Arnott
- Comments 0


