Beauty brand Smashbox is the first to trial an app that uses eye-tracking technology that tracks how long users look at specific products, allowing it to tailor marketing messages accordingly, resulting in a 27% boost in conversions.
Freedom Furniture is now offering online shopping to its New Zealand consumers, following the recent launch of its new e-commerce platform, making it easier for customers to shop its latest curated styles using cross and upsell modules.
There’s a new player in online retail; it’s selling unbranded merchandise including food, grocery supplies and other items, all with a price tag of US $3.
The influx of global retailers into Australia will continue over the coming years, while international brands that have already set up shop here will expand into more cities, according to a new report from CBRE.
China’s embrace of e-commerce is helping the country tackle a byproduct of the its rapid economic evolution: the rise of bad debt.
Women’s fashion online retailer The Fable is only a couple years old, but it’s seeing steady growth. The company is a great example of starting small, with a trifiling budget, and currently seeing some of the fruits of its labour.
eBay has added a new feature to its customer reviews platform, which enables customers providing reviews, to add images to it, bringing product reviews to life on the global online marketplace.
The Professional eBay Sellers Alliance is expressing outrage over a recent global change to eBay’s product image policy. eBay says the change is necessary.
Sydney-based online wine retailer Cracka Wines have announced its plans to raise $5 million from its 250,000 customers, as it prepares to expand its direct-to-consumer marketplace into Asia.
Without an effective SEO strategy, your online store is far less likely to be on Google’s first page of results, which means it will be harder to find. Here are five SEO strategies to implement if you want your e-commerce site to rank higher than the others.