Australians growing love of online shopping fuelled Australia Post’s unprecedented parcels volume during the December 2017 holiday season, capping off the busiest month for the company’s 209-year history.
“On average our drivers and posties made more than five deliveries per household across Australia,” said Australia Post’s COO and executive general manager of e-commerce delivery, Bob Black.
Australians love of online shopping fuelled the unprecedented parcels volumes, which started in November after the Black Friday, Cyber Monday and Click Frenzy sales and continued into the New Year with Boxing Day sales bargains being snapped up.
“Retailers now offer great deals online during the Boxing Day and New Year sales, which have always been popular with Australians. It’s very much all hands on deck still, we’re still seeing record volumes through our network due to some amazing sales,” said Black.
“The competitive prices and huge range offered online means people can access a broad range of products sold in Australia and overseas, no matter where they are situated.”
Overall, online shopping purchases in Australia grew 15 per cent in 2017 compared with 2016. Toys and Games were the most popular items bought online in the festive season, accounting for 35 per cent of the Christmas spend. Fashion items and homewares and appliances were also popular.
“In the final week before Christmas, we delivered more than 11 million parcels alone, and more than 100 million greeting cards and letters. Speed of delivery was a key consideration for many customers, with several days in the week before Christmas recording increases of more than 30 percent across our premium and express services,” explained Black.
Black also said Australians also embraced Australia Post’s many delivery options, including weekend deliveries and extended trading hours, as well as parcel redirections, parcel pick up directly from Australia Post facilities, and safe drop, which allows a resident to nominate a safe place for parcels to be left at their property when they are not at home.