Bob Nanna Explains How you can Market an ‘Accidental Business’
- 16th November
- Samantha Youl 131
Threadless Marketing Manager, Bob Nanna, shared his views on good online marketing when he spoke to Grant Arnott at this years Online Retailer Conference and E-Commerce Expo.
In his interview with Grant Arnott, Bob Nanna, Marketing Manager at Threadless describes how the original Threadless marketing strategy was word of mouth. As the Internet developed, social media joined the marketing team. Nanna says it is important for retailers to keep a social campaign ‘natural’ and ‘fun’.