Power Retail TV / Pureplay

Bob Nanna Explains How you can Market an ‘Accidental Business’


Threadless Marketing Manager, Bob Nanna, shared his views on good online marketing when he spoke to Grant Arnott at this years Online Retailer Conference and E-Commerce Expo.

In his interview with Grant Arnott, Bob Nanna, Marketing Manager at Threadless describes how the original Threadless marketing  strategy was word of mouth. As the Internet developed, social media joined the marketing team. Nanna says it is important for retailers to keep a social campaign ‘natural’ and ‘fun’.

Samantha Youl

Article by

Sam is a content creator for The Media Pad. She was never sure what type of media job she wanted to settle for after studying media and communications at University, but being a bit of a shopaholic and a mobile phone junkie, The Media Pad seemed to be the perfect fit. When she isn’t watching the online retail space she spends far too much time playing netball and investigating her next trip abroad. Follow Sam on Twitter or connect with her through LinkedIn

Leave a Reply

  • (Required)

  • (Required but will not be published)

Power Retail Ecommerce Resources