brandsExclusive Launches livingExclusive for Homewares

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The homewares private shopping club market is now one of the most hotly contested categories in the online retail space. Established fashion flash sales site brandsExclusive has just launched livingExclusive.

Inspired by the success of US private shopping clubs like Gilt Groupe and the dominator of decor, One Kings Lane, local fashion shopping club brandsExclusive has dived into the hot homewares market online. livingExclusive is the latest addition to the increasingly crowded homewares private online sale market, virtually untapped in Australia six months ago. Other new players in the category to pop up over the last few months include Home Culture and Temple & Webster, a clone of One Kings Lane.

While these have to now build up a customer base, livingExclusive launches with an enormous competitive advantage, leveraging its existing brandsExclusive membership of 1.6 million, plus established supply chains. The site launches with over 150 local and international home and furniture brands, offering members up to 70 percent off retail price in the increasingly popular flash sale format. Featured brands include Montis, Noritake, Laura Ashley, Calligaris, Furi and many more.

Designs by both well-known and breakthrough interior designers will accompany aspirational items from a range of recognised brands, while the latest trends in home and furniture from abroad will also be available for Australians looking to add some international flavour to their homes.

Daniel Jarosch, Managing Director of brandsExclusive (Australia) Pty Ltd says the time is right to launch livingExclusive as a dedicated destination for homewares products in Australia.

“Since 2009, brandsExclusive has become a leading destination for genuine fashion and lifestyle brands, where presentation, prices and customer experience matter,” says Jarosch. “Over the last year, our members have increasingly asked us to run more homeware sales events in addition to our daily fashion sales. As a result, the lifestyle side of brandsExclusive skyrocketed to the point where we’ve decided to create a dedicated site offering the best brands in genuine homewares and furniture.”

It’s a similar evolution to that of Gilt Groupe, which now offers Gilt Home as well as Gilt Taste for food and Gilt Men for menswear.

The trend of content curation in online retailing continues, with livingExclusive promising a design and trends editorial section showcasing the latest themes in home decorating, demonstrating how shoppers can get the look with simple product and furnishing tips.

Daniel Jarosch is a panelist at the upcoming Online Retailer Roadshow (Brisbane March 5 and Sydney March 9) speaking on the topic: Raising Capital and Prioritising Investment

Article by Grant Arnott

Grant Arnott is the editor and publisher of Power Retail. Other hats include Content Manager for the Online Retailer Conference, Program Director for the Online Retail Industry Awards, Global Head of The Media Pad Pty Ltd, and adoptive father of a fast-growing Golden Retriever. Grant has a specialist business publishing background spanning more than a decade, and contributes regularly to a multitude of print and digital business media.