Case Profile: Kogan – Part 2
- 20th April
- Nirosha Methananda 275
Ruslan Kogan chats to Power Retail about his focused approach to marketing and divulges the strategies which have yielded proven return on investment.
In the second part of our case profile, Australian online entrepreneur, Ruslan Kogan, the Founder and CEO of Kogan and Milan Direct, chats to Power Retail about his unique business model that acts as both manufacturer and retailer and how he has overcome the challenges that come with being a pioneer in this space. He also discusses his very focused approach to marketing, revealing the strategies that have yielded him proven return on investment, along with how he keeps the Kogan brand engaged with its audience.