eBay has today announced a redesign to its well known logo, in a move to keep the brand’s image fresh and in line with its evolving business.
Since eBay first began as an online marketplace, its role and position in the virtual space has been evolving constantly. Online consumer behaviours, dot-com booms and busts and technological developments have caused subtle, ongoing changes in the way the company is perceived.
It is for these reasons that eBay has today announced the release of a redesigned logo, which the company says reflects “a more modern and streamlined eBay” while remaining “firmly rooted in our heritage”.
As described, the new logo does appear more modern in a no nonsense sans-serif font, unadulterated by capitals. At the same time, heritage colouring has been preserved to maintain brand continuity.
“eBay’s future vision is about making commerce more personalised, engaging and connected,” reads a statement on the company’s website.
What do you think about the virtual marketplaces new logo? Is it a worthwhile change, or does it inspire no more than a ‘ho-hum’ reaction?