As of October, the renowned international crafts marketplace has reached a milestone. Etsy memberships have now passed the 20 million mark across 200 countries.
Etsy announced yesterday its membership levels have passed the 20 million member mark after just seven years in operation.
The global crafts platform has its membership dispersed across almost 200 countries. Sales in 2012 to date exceed $700M, with more than 100 million items expected to have been sold by the end of this year.
Each year, Etsy’s figures outdo the years previous, with last year’s holiday sales period driving an increase in sales by as much as 80 percent compared to 2010. This year is tipped to see even greater growth for the arts marketplace.
In order to ensure this is the case, Etsy has set plans into motion for a multi-million dollar online advertising campaign, which includes search, display and video advertising. Expect to see more of Etsy this Christmas. Moreover, the company has plans to open its first pop-up shop in New York’s SoHo area, which will operate from the 29th of November through to the 8th of December.
The pop-up store will feature the work of individual sellers with curated gift selections.
“The shop — in one of the most famous shopping districts in the world, next door to Dior, down the street from the Apple Store, with furniture boutiques and coffee shops nearby — will introduce holiday shoppers to hundreds of Etsy sellers, showcase gift selections from well-known curators, and raise awareness of the one-of-a-kind treasures to be found on Etsy, along with a few fun surprises,” writes Chad Dickerson, CEO of Etsy, on the company’s blog.