Pureplay
Getprice Index – Apple Loses Number One Spot
- 6th February
- Samantha Youl 83
Australian owned comparison shopping site Getprice, has released its January online shopping index facts and figures, with some surprising revelations.
Mobile has proven yet again that it is here to stay. This time, mobile made its mark in Getprice’s January online shopping index. Traffic to the Getprice mobile site rose 20% in December 2011 with Sunday proving to be the most popular day for mobile shopping.
David Whiteman, Director of Marketing and Product at Getprice believes that working mums are one of the reasons for the increased mobile traffic. “What our January site data tells us is that busy working mums are using Getprice at home online and on their mobiles to shop as they don’t have the time to spend long hours trawling the stores with their kids to find the best back to school gear.”
Getprice data shows that back to school items such as ‘Clarks school shoes’ and ‘calculators’ have risen to the top 50 searched items on Getprice.
“More than 50% of purchases are now influenced by online research, including mobile. Physical stores are becoming less relevant in terms of being the place shoppers make their researched purchase decisions,” says Whiteman.
Two categories that have fallen are Tablets and Apple products. According to the index, Tablets did not make the top 20 for the first time since July 2011 and Apple lost the top spot for the first time since August 2010. Apple searches dropped 53% and a non-apple product took out the number one spot.
“Apple products are not as popular this January because so many people got them for Christmas gifts, thus they were not searching for as we entered the New Year,” says Whiteman.
Technology is still topping the search list explains Whiteman, “Digital Cameras, TVs and mobiles still topped our most searched list this January, indicating that consumer interest towards these products remains the same.”
