A new sales event has appeared in India, started by Google and dubbed ‘Great Online Shopping Festival’, providing access to a huge number of online deals. Sound familiar?
The Great Online Shopping Festival, or GOSF, was created by Google India last year, first launching on December 12, 2012. Now it’s back for round two; offering consumers a single place to find a huge range of deals from a variety of local online retailers. Sound familiar?
This year the sale begins today, the 11th of December and will run for 72 hours with organisers hoping to stir up an avalanche of online sales.
Participants include 200 well-known e-commerce brands, with Flipkart, Myntra, Jabong, HomeShop18, Pepperfry, FirstCry, Snapdeal, Tradus, Zovi, Yebhi, Bestylish, Indiatimes Shopping, PayTM and MakeMyTrip to name a few. The range of products and services on offer cover a wide range, including auto industry, travel, fashion and financial services.
“This is India’s version of cyber monday… with over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies,” said Vice-President of Google India, Rajan Anandan, according to DNA India.
“Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”
Some may indicate the enormous growth of India’s e-commerce sector as the major driver behind such an event. Others might point out that Google may see GOSF as a good means to gain greater visibility (and a wealth of shopping data) in the region. Even more interesting, perhaps, will be the sales figures that appear after the sales event is complete.