Melbourne-based retailer Klika has appointed a new partner and director of commercial operations to lead a global expansion of the company.
Australian online retailer Klika is embarking on a new strategic direction under the leadership of freshly appointed partner and Director of Commercial Operations, Leo Zaitsev. The company is also launching a new range of products including branded kitchen and home appliances, toys, infant products and an expanded range of Manchester, to deliver over 1,000 products to shoppers in Australia.
According to a company statement, Zaitsev will be instrumental in identifying opportunities for Klika’s global expansion as the company sets its sights on new business revenue coming from Asia and Europe.
The new range of products have been sourced directly from Australian distributors and they include renowned brands such as toys from Jolly Kidz, Pillow Pets and Air Hogs; kitchen appliances from Tiffany, Valco and Angelcare infant products, and home appliances from Oricom and Heller.
Zaitsev has taken a vested interest in the company as a partner and he will be the first addition to Klika’s senior leadership team since the company was established in 2005. Bringing over 12 years of experience in banking, legal and retail industries to Klika, he is responsible for Klika’s growth strategy, to develop and manage supplier relationships and to build the company’s brand and market share. Zaitsev will be instrumental in identifying opportunities for Klika’s global expansion as the company sets its sights on new business revenue coming from Asia and Europe.
Ian McLellan, Co-Founder and Director of Klika said, “Klika is delighted to have Leo on board. He will take Klika’s business in a new direction following a strategic review that has been undertaken to identify new revenue opportunities and partnerships for Klika’s growth and expansion in Australia and beyond.”
Zaitsev said, “Klika has built a strong heritage as an online shopping destination that Australians have trusted since 2005. While our revenue has grown by 20 percent year on year, the online retail market in Australia is maturing and Klika is evolving its business to continue to meet and exceed our customers’ expectations.”
“Klika has maintained a competitive advantage through our suppliers, private labelled products and logistical efficiencies. Like many other online retailers, Klika is facing a weakening Australian dollar and competition from overseas e-tailers selling products at a lower price. While Klika remains committed to being an Australian company, we have to diversify and build our brand overseas. My vision is for Klika to be a household brand in Asia and Europe in the next five years.”
Power Retail profiled quiet achiever Klika last month, with the company offering a range of high quality and innovative products, including fitness equipment, tools, home living, music instruments and outdoor furniture, that are available exclusively through its online store.
Klika personally sources and tests all products to ensure they are designed to meet the rigours of everyday use in Australia. It had an annual turnover of $15 million in 2014 and operates out of a 15,000 square metre central warehouse in Oakleigh South, Victoria.