Australian online travel company Luxury Escapes has launched its new Singapore headquarters as part of its aggressive expansion plan into Southeast Asia.
Since launching four years ago, Lux Group-owned Luxury Escapes has become one of Australia’s fastest growing travel companies, representing some of the world’s best hotels. The company’s new overseas headquarters is complete with its new business development team on site.
It’s part of Luxury Escapes’ plans to replicate its Australian success and establish a significant presence in the Southeast Asia region, to further is subscription-model e-commerce travel business.
The company’s growing customer base in Australia has reached more than one million members, with Southeast Asia on its way to follow suit. “We have a growing base of customers across Southeast Asia and the model has already proven successful,” it said in a media release emailed to Power Retail.
“We’ll now ramp up our efforts benefiting both travellers and suppliers in the region. The company’s new Southeast Asian headquarters in Singapore will serve both the demand and supply side.” The new region has some of the world’s best resorts and hotels, so based on geography it’s a good start for overseas expansion.
The company confirms that much of what it does will stay the same, but with some new additions, including customisation to match the local travellers’ preferences and patterns. “When you consider the proximity of amazing destinations like Bali, Thailand, Vietnam and Malaysia it is clear there is huge untapped potential.”
Luxury Escapes aims to differentiate itself in the online travel sector by offering its customers more, in the form of inclusions like meals, massages and return airport transfers with their packages, which leverages off value-conscious consumers of today. The company says it “sells experiences” and by bundling inclusions it’s able to negotiate competitive offers and drive cumulative demand for its partners.
To coincide with Luxury Escapes’ Southeast Asian expansion, the company’s travel TV program featured on Studio Seven network, Luxury Escapes: The World’s Best Holidays, has recently premiered across the Southeast region on A+E Networks’ FYI Channel.