Australian online retail marketplace MyDeal.com.au has partnered with Ignite Travel Group on new travel offering called MyDeal Getaways.
MyDeal Getaways will offer curated luxury escapes for the everyday consumer. The company says it will feature exclusive travel packages with sizeable savings on a variety of Australian high-demand locations including Hawaii, Queensland, Bali and more.
The luxury themed packages will accommodate a middle market through promoting affordable price points on select 4-5 star hotels inclusive of flights and additional inclusions such as transfers, meals and spa treatments.
Through its new offering, MyDeal will further compete with its rivals Catch Group, which launched travel site Bon Voyage in June this year and Lux Group’s Luxury Escapes, which recently set up its first Asian headquarters.
MyDeal says that Ignite Travel Group’s ability to leverage their extensive network of leading hotels, resorts and airlines and destination suppliers enables MyDeal Getaways to offer their customers competitive prices and travel benefits.
Fuelled by its internal search data, the company’s diversification into travel has been in the pipeline for MyDeal over the last few months to meet existing customer demand. Mydeal says it will also introduce a complimentary vertical to its existing categories of travel items, fashion and camping gear.
“We are always striving to offer the best value for MyDeal customers. Ignite Travel Group are a market leader in packaging holidays that offer competitive pricing, and one of the most innovative in the Australian market,” says CEO and founder of MyDeal, Sean Senvirtne.
The launch of MyDeal Getaways is the third diversification for the company in the past month, following the launch of MyDeal Marketplace Loans through Prospa and their fashion marketplace, MyWardrobe which saw 60 boutiques join the MyDeal Marketplace.
MyDeal’s diversification strategy is underpinned by supporting existing businesses in various industry verticals through its white label technology and connecting them to their 2 million customer base, rather than creating new offerings in hyper-competitive sectors.