Online retailers will be pleased to hear that pre-Christmas sales growth outstripped traditional retail, with some product categories experiencing phenomenal lift.
It appears that online retail sales growth has outperformed the industry as a whole in the lead up to Christmas last year, with a month-on-month increase of 1.53 percent, compared to 0.7 percent for retail overall.
These latest figures, released as part of the latest NAB Online Retail Sales Index update, indicates that most categories saw benefit from online transactions, with particularly strong growth in Media, Groceries and Liquor, Toys and Electronic Games and Department and Variety Stores.
Compared to October, which was a relatively flat month for the sector, it appears November has become a key period for retailers of all stripes, as consumers frantically finalise their holiday purchases.
In the year to November, NAB reports that Australians spent $14.6 billion on online retail, which equates to 6.4 percent of the overall retail spend.
Growth by Category:
- Media – 28% increase
- Groceries and Liquor – 16% increase
- Games, Toys and Electronic Games – 13% increase
- Department and Variety Stores – 11% increase
- Personal and Recreational Goods – 6% decrease