Smarter retailers today will leverage AI and other technologies and use customer information to meet today’s customer expectations and customer demands.
Alibaba’s Tmall has forged an exclusive strategic partnership with luxury auto brand Alfa Romeo this week, to market and sell its cars online in China. Luxury automakers are increasingly taking to the internet to reach China’s affluent and digitally active consumers.
Strong online sales growth have enabled New Zealand based outdoor and adventure wear retailer Kathmandu to lift its first half year profit by 6.4% to NZ $10 million, and will help it expand further globally.
One of the key trends in e-commerce marketing strategy as we move into 2017 is optimisation. Specifically, how it can be applied to 4 core pillars of the customer journey: pop-up sign-ups, automated campaigns for your welcome series, cart recovery and post-purchase series.
This year eBay will be launching eBay Authenticate™, a new program designed to boost consumer confidence when purchasing high-end merchandise on the site.
British online consumers will soon have something to show off about with hardware chain Bunnings launching its first ever online store in the UK, something which its home-based Australian consumers are yet to enjoy.
General Motors has just announced its new connected Chevrolet cars which come with an unlimited data plan for $20 per month, opening the door to car commerce, which could mean a version of mobile commerce.
As locals increasingly embrace online shopping, Hobart will be the first capital city in the country to pilot five new three-wheel electric delivery vehicles that will allow Australia Post posties to deliver more small parcels than ever before.
Online marketplace Etsy has announced Paul Hoskins as the company’s new country manager for Australia. Having spent his career helping digitise corporate businesses and transform their approach to brand building, he will be responsible for helping drive its continued growth in Australia.