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Don’t Overlook The Most Effective Marketing Channel

With all the marketing tools at your disposal, you may be overlooking one of the most effective channel: email. How do you, as a retailer, make the most of this important channel? Discover key insights to creating an effective email program.

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How Did Kogan.com Outperform in its Half Year?

Pureplay Kogan.com outperformed in the six months to December 2016, with a net profit after tax of $3.7 million, not only beating its full year prospectus forecast of $2.5 million, but beating rivals Amazon and Alibaba in its dividend payout.

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JB-Hi-Fi Defence Plan Against Amazon in Australia

Last week JB Hi-Fi announced its record half year net profit after tax of $125 million, that’s a 31.7 percent increase. Despite this, analysts are unsure of the retailer’s long term prospects. The company says it will focus more on its online retail store.

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Vinomofo Wine Sales Soar in Singapore

Vinomofo says it has been overwhelmed following its launch in Singapore two months ago. Its strategy is to launch in more markets faster, and get a foothold overseas, but Singapore has completely taken the company by surprise.

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Consider This Before You Get Physical

As online retailers we are more like alley cats, able to flex and react at speed when interventions are required, to ensure prosperous nine-life innings. We have developed some sharp street smarts, no doubt about it. But sometimes, some of us are seduced to the dark side.