Australian activewear pureplay P.E Nation has signed a deal with New York-based fitness company SoulCycle, one that will see it further its US footing.
Sydney-based pureplay P.E Nation has added another feat to its two-year life announcing its new partnership with premier indoor cycling and lifestyle brand SoulCycle, which has a cult-like following in the US. This will no doubt enable the activewear retailer to spread its wings further in the US market.
The deal involves a collaboration with SoulCycle, introducing the P.E Nation + SoulCycle capsule collection which features a variety of activewear available online at soul-cycle.com as well as at all 83 SoulCycle studios across the US. A second collection is expected to come out in March this year.
Since launching in 2016, the P.E Nation has achieved several milestones. Commencing with its online store, the online retailer now ships to 95 countries via its international website pe-nation.com, and is available in more than 120 premium boutiques and department stores around the globe, some of which include Net-a-Porter, Selfridges, Nieman Marcus, Revolve, My Theresa, Nordstrom and David Jones.
In 2017, the brand launched a sellout collaboration with Reebok, with a second collaboration set to blastoff next month. It also set up a pop-up shop in London’s iconic fashion hub Selfridges on Oxford Street last year which lifted the brand’s presence in the UK. P.E Nation were also winners of the Best Athleisure Brand at the prix de Marie Claire Australia Awards in 2017 and also took our the prize for Best Emerging Designer at the Australian Fashion Laureate Awards.
Celebrity influencers including Olivia Palermo, Hailey Baldwin, the Kardashians, Kylie Jenner and Cara Delevingne have been spotted wearing the brand.