P.E Nation Launches First Physical Store

The temporary P.E Nation store will run till January 23rd 2017, and will trial the brand in a physical location, allowing for further development into the bricks and mortar space.

P.E Nation’s co-founder Pip Edwards, a Bondi girl herself, says that the branding exercise in a physical store will certainly help to capture a bigger market, especially in light of Christmas shopping.

“There has been a real lifestyle shift where people want to feel fitter and healthier, so naturally activewear and athleisure has become a more significant part of our everyday wardrobes. We’re just so excited to bring P.E Nation to life with our own standalone store,” says the company’s other co-founder Claire Tregoning.

The fitness brand has teamed up with interior architect Kelvin Ho, who brought P.E Nation’s vision to life, transforming its new in-store space into a street-inspired retail store, with the label’s signature urban vibe.

p.e nation physical store westfield bondi junction sydney
P.E Nation Bondi Junction store launch November 2016

P.E Nation, which is less than a year old, launching its online store in March 2016, has already made ripples in the athleisurewear arena this year, with its retro, stylish and tasteful designs for women’s sports and fitness wear.

The brand has a strong online retail presence, and has, prior to its recent in-store venture, been stocked in large department stores like Myer and David Jones around Australia.

p.e nation physical store westfield bondi junction sydney

It’s on its way to making its mark in Australia and around the globe, launching collaborations with established brands like skincare Ella Bache, and accessories designer Poppy Lissiman, as well as Hollywood it-girls including Hailey Baldwin and Khloé Kardashian  sporting its designs.

The company’s co-founders (below) both have strong background in retail and fashion, and combined their skillset to produce P.E Nation a few months ago.

p.e nation physical store westfield bondi junction sydney
P.E Nation co-founders Claire Tregoning (far left) and Pip Edwards (far right)

Edwards previously worked for fashion houses like Ksubi and then Sass & Bide, which is where her relationship with Tregoning was cemented. Tregoning was a student of fashion before moving to London to work for the Topshop design team. Following this, she launched her very own denim label Maise. The duo are a marriage for fashion success, coming into the sportswear, lifewear, athleisurewear (or whatever else you want to call it) game at an opportune time in the industry, capitalising on an ever increasing consumer awareness, into the health and wellbeing lifestyle.


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