Editorial / Pureplay
Qantas Debacle a Boon for Search Marketing?
- 31st October
- Grant Arnott 209
Are Qantas’ competitors having a field day with all the negative media hype surrounding the airline’s woes of the past few days? Calling search marketing experts to have your say.
Naturally, Qantas competitors and other savvy businesses are picking the eyes out of the current international furore over the snap grounding of the fleet. Qatar Airways for one (see above) is sneaking into prime position as travellers impacted negatively by the situation (including myself) scan live updates for any shred of information on developments.
Search marketing experts in the Power Retail audience, have your say? What opportunities does the Qantas fiasco, and indeed other events generating huge public interest, pose for online marketers?
