The Iconic Fills One Million Orders in Record-breaking Christmas

Renowned online fashion retailer, The Iconic has surpassed even its own expectations over the holiday period by serving up its one millionth customer order in December.

Throughout the holiday period, The Iconic was promoting additional delivery options for its customers to choose from, including free three-hour delivery in Sydney’s metro area and free same-day delivery for Melbourne and Brisbane. A partnership with parcel collection network, ParcelPoint also added another alternative for busy consumers.

Adam Jacobs, Managing Director and Co-Founder of The Iconic, said that the brand’s success over Christmas is further evidence of the popular acceptance of online shopping in Australia – as well as the superior efforts of the retailer’s staff, who were able to achieve an on-time order dispatch score of 99 percent for the period.

“It is clear to us that customers have realised the huge benefits of online shopping over traditional shopping. Our guaranteed free three-hour same day delivery during this period, combined with our ParcelPoint click and collect network and 100 day free returns has really given The Iconic an advantage over other retailers,” Jacobs said.

Adam Jacobs
The Iconic’s Managing Director, Adam Jacobs oversees the brand’s fulfilment processes.

The Iconic plans to continue consolidating its delivery infrastructure throughout 2014, improving delivery speed and options for customers in more locations.

Patrick Schmidt, the company’s recently appointed CEO, believes the combination of product range and customer service – including delivery options – will continue to allow The Iconic to set itself apart.

“Our approach and product range is unmatched in Australia. We ship quickly and affordably, and have an online customer experience that is better than anything else out there,” said Schmidt. “We are in an enviable position and will continue to roll out ground breaking technologies in 2014.”

3 thoughts on “The Iconic Fills One Million Orders in Record-breaking Christmas

    • Anonymous
    • 24th March

    This article is factually incorrect. the Iconic did not have 1M orders in December.

  1. Thanks for flagging this. The opening line of the article has been updated to reflect the fact that The Iconic filled its one millionth order in December 2013 – not that it filled one million orders in that month alone.

    • Rob
    • 26th March

    In that case it is still misleading the title “The Iconic Fills One Million Orders in Record-breaking Christmas” should read something like “The Iconic Fills it’s One Million Order amid a Record-breaking Christmas”.


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