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The Ultimate Digital Service Guide – Part Two

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Learn more tips and get some extra advice In the second and final part of Lior Levin’s Ultimate Digital Service Guide.

In Part One of The Ultimate Digital Service Guide, five tips were shared that drew upon previous research, giving you insights and steps you can take to attract new customers and keep them coming. Part two will further these tips, giving you four more to follow.

6. Optimise your landing pages for organic traffic

The ideal and most easy customers are those who walk to your shop on their own, without you having to convince them at all. For any offline business, this might takes some weeks, if not years.

But online businesses are different. The moment you’ve launched a website, e-commerce site, blog or a sales page it is ready to attract organic visits. That does not imply that you will start getting organic hits from day one – you may, you may not. It depends on the type of business, competition, user query and a lot of other factors.

But you should take some extra steps to ensure that the landing pages are properly optimised for search engines. This involves using proper SEO parameters such as meta descriptions, title tags, URL’s, internal / external links, site-maps and so forth.

Moreover, your landing page optimisation is incomplete without a proper conversion strategy. An article that offers further advice is six tips for landing page user optimization that will drive conversions.

7. Go Mobile – Build a mobile app for your brand

Five years from now, the web will mostly be browsed from mobile and tablet devices. The enormous rise in the number of smartphone and tablet computers in the market is a good signal that your business needs something more than a general website.

A mobile app should not be confused with a mobile specific design of your main website, since a mobile app is generally developed and designed depending upon the requirements of your customers. A mobile app has a narrow focus, is easier to navigate and offers tailor made features which your users might want to use while they are on the move.

To see whether your business would benefit from a mobile app or website, read this analysis by James Gilbert and see what you think!

8. The do’s and don’ts of selling on the web

Selling on the web depends on lots of factors and the user has to go through a chain of procedures before his money comes to your wallet. There are so many cycles and so many possibilities to consider, you just can’t blame a single factor for low sale of products in a given period of time.

For example, if your shopping cart system asks for too much personal information or takes a long time to load, there are chances that a good number of users will abandon your site before the shopping cycle is complete. e-commerce is constantly evolving. What worked wonders a few years back might not work today, so you have to recursively experiment and test out the whole procedure without getting provoked by assumptions.

If you want your users to buy stuff from your website, be sure to avoid these common e-commerce mistakes.

9. Social Media Campaigns – Some Mistakes To Avoid

The biggest asset of any business is its customers and the goodwill the company commands in the market. If your business has a strong goodwill, you will get customers regardless of however fierce the competition might be. However, if your business earns a bad name, even the most loyal customers will turn away. This is the way it has worked for any business, whether offline or online.

Now social media campaigns are a necessary evil but there are situations when your own efforts can backfire and earn you a bad reputation.

So before you jump into the social media bandwagon, make sure you aren’t making one of these social media mistakes.

You can read Part One of the series here.

 

Lior Levin

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Lior Levin is a marketing consultant for a customised resort destination site called Vacation Secrets, and he also consults with a company that offers a To-Do-List application for businesses and individuals.

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